Branding & Storytelling

Brilliant ideas and targeted strategies: our Brand Strategy & Project Management specialists define the soul of your brand, set its objectives, and precisely manage the entire implementation process.

Our long-standing collaboration with Tuorlo design studio, an agency specializing in Branding & Storytelling in the Hospitality, Catering, and Events sectors, gives life to unique visual and narrative identities, creating offline and online stories that are destined to stand the test of time.

The studio specializes in creative direction for activities such as branding, re-branding, and corporate identity design for luxury hotels, fine dining restaurants, and cocktail bars to build a consistent and distinctive narrative and solid positioning.

Respecting your identity, we work to consolidate your brand positioning through a fresh, dynamic, and proactive approach

brand strategy & project management

Brand analysis and organisation of a comprehensive strategy

  • Market analysis and competitor analysis
  • Brand positioning
  • Brand strategy (vision, mission, values)
  • Visual strategy (moodboard and inspirations)
  • Social strategy
  • Organisational timeline

logo design

The creative process leading to the creation of your hotel logo

  • Moodboard
  • Concept design
  • Realistic mockups
  • Restyling existing logos
  • Delivery of supplies in the main color and file formats

brand identity

The study of fundamental elements that make your brand recognizable and consistent

  • Visual identity (logos, colours, graphic elements, typography...)
  • Verbal identity (tone of voice, mission, vision, brand values...)
  • Practical realisations on various communication channels

stationery

Paper and digital materials available in hotels. Some examples:

  • Block notes
  • Business Cards
  • Institutional brochures
  • Welcome card
  • Luggage tags
  • Laundry list
  • ...and more

adv campaigns

Comprehensive advertising projects, taken care of mainly in their visual and communicative aspects

  • Creative concept
  • Moodboard
  • Copywriting
  • Layout and adaptation to different formats
  • Billboards
  • Digital landing pages

technical products sales & marketing

Technical products to support sales
  • MICE Presentations
  • Leisure Presentations
  • Graphic design of Factsheets
  • Floorplan graphics

OS&E/FF&E

Operating Supplies & Equipment and Furniture, Fixtures & Equipment are the details and furnishings found inside a hotel. Some examples:
  • Ashtrays
  • Hangers
  • Dispenser
  • Carts and tools
  • Furniture
  • Lighting
  • Paintings
  • Carpet
  • ...and more

product design

We specialize in designing objects for the hospitality sector

  • Glasses and coasters
  • Risers, centrepieces, jugs
  • Decanters, trays, underplates
  • Lamps, desk accessories
  • Pet details

Interior Design

Design or soft restyling of hotel and restaurant interiors

  • Brand identity study
  • Concept development
  • Concept development
  • Lightning design and atmosphere
  • Customisation details
  • Coordination and staging

CASE STUDIES