A PASSPORT TO AUTHENTIC EMOTIONS

ONE Experience - the project

An exclusive collection of 20 hotels, resorts, and villas belonging to the UNA Italian Hospitality group: UNA Experiences showcases the authentic Italian lifestyle through gems of hospitality located in dream destinations, where wellness, food and wine, art, culture, and natural beauty come together. This is a new challenge for the UNA brand, which has always been synonymous with luxury and elegance, and has decided to open up to new types of markets.

Cogito Strategies supported the UNA Group team in the strategic development of the “UNA Esperienze” brand, with a direct impact on growth in the high-end leisure segment. This was made possible thanks to close collaboration with the Sales & Marketing department, a synergy that not only increased the brand's international visibility but also opened up new market channels.

Building on its solid positioning, UNA Italian Hospitality wanted to further enhance the brand with the creation of UNA Esperienze, a selection of top-level properties offering a totally personalized experience. Cogito Strategies made a decisive contribution, increasing the number of affiliates and raising the brand's international profile.

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How did Cogito Strategies make a difference for UNA Esperienze?

  • Affiliation of two new hotels to the brand
  • Design and implementation of the largest FAM trip ever organized by the group, involving over 100 agencies
  • Contractualization of top-level international operators
  • Significant increase in leisure sales performance
  • Co-creation of annual Sales & Marketing plans
  • Representation of the brand at leading international trade fairs
  • Design and production of more than 12 B2B and B2C events
    in Italy and abroad

unaitalianhospitality.com

CASE STUDIES

House of Nine

A Trastevere

An Experience

The Lodge